Russell Hobbs see their range of electronic devices as things integral to your everyday life, or more specifically the things at the heart of your home. So we created a social media, press and in-store campaign to promote this sentiment around their range of high-quality appliances.
The idea was to place Russell Hobbs New Illumina range at the heart of breakfast time by encouraging people to share their breakfast recipes, tips on how to have a happier breakfast, and funny or heart-warming breakfast stories with a community of breakfast lovers. Product information, competitions, social media tie-ins and user reviews were all included on the Russell Hobbs breakfast portal.