Brand Guardianship and creative lead for Co-op Food. We were responsible for every aspect of the Co-op’s marketing coms from all the instore POS, to press, outdoor and digital ad campaigns, major TV campaigns and writing and producing scores of national radio ads. It’s almost impossible to define the scope of work here as not only were we responsible for the bulk of the agency’s own creative work but our responsibilities also included signing off the majority of creative work produced by Co-op’s many regional or specialist creative agencies, artwork studios and food photographers.

The Hyundai SUV event ran from 1st – 31st May 2018. With 158 Dealers taking part, a huge amount of bespoke media for each Dealer was created, including emails, direct mail, to print, radio, digital, mobile, film and point of sale material. The resulting campaign generated an amazing 147,578 website views in one month, over 22 million digital impressions and exceeded ours and Hyundai’s expectations, increasing interest and ultimately sales of the Hyundai SUV range.

As if this wasn’t enough, working with key partners we managed a “manufacturer media first” with Dealer personalised Homepage Takeovers for every single Dealer on AutoTrader showing that regionally personalised Dealer campaigns across mass media are now more accessible than ever before.

The Post Office is a huge account, and for five years we helped them navigate through hundreds of direct response press ads, emails, mail packs, poster campaigns, online coms, in-store coms, Post Office branch TV videos, promotions and 2 huge corporate re-branding exercises. There’s no part of the Post Office we did not touch.

We played a key role in the major client win with our innovative and strategic thinking on digital CRM and lead generation. Following the appointment of the work, we have been responsible for all BMWs tactical quarterly campaigns, digital and physical CRM, national press and national radio campaigns.

This was Shell’s most successful global promotion ever. When the product designers we worked with invented the ‘two speed, pull-back friction motor’ we immediately saw a parallel with the power boost engines receive when running on Shell V-Power. To help demonstrate this, and leverage Shell’s partnership with Ferrari, we created a range of scale model cars fitted with the motor. The cars were sold in every market in the world with the purchase of

V-Power. Michael Schumacher starred in our ads and the initial order for 11 million model cars grew to over 82 million over the course of 5 years. We also created every single piece of supporting work from ATL TV to viral marketing and all the market communication toolkits.

Vertu handcrafts exquisite mobile phones for the luxury market. But they wanted their handsets to be seen as more than just beautifully crafted devices, they also wanted them to become access points to a world of extraordinary things.

So we created a mobile and online portal to provided high-spending customers with special access to exclusive experiences, as well as providing hot news on the latest cutting edge things from restaurants to watches. The portal also linked seamlessly with Vertu’s Concierge and Life services. 

Helped Camden Town Brewery sell more beer than at any time in their history with a fun, iconic national campaign that completely refreshed the way beer advertising has looked or sounded in the past. Named ad of the week in Campaign and in Kantar’s top 30 best performing ads globally for creativity and effectiveness.

We helped Mars become the unofficial cheerleader of England fans at the 2006 World Cup by changing the name of Mars bars to ‘Believe’ bars. The idea was to create an experiential campaign that aligned the brand with the sense of optimism shown by England fans. As belief that ‘we can win it’ grew, the size and spectacle of the experiences we created for the fans grew too.

Gave Britain more balls

After the ‘wally with the brolly’ and the England football teams dismal failure to qualify for the Euro 2008, Mars asked us to come up with a plan to improve the nation’s ball skills and rekindle our passion for the beautiful game. Our solution was simple but effective. We gave away over 100,000 specially designed training balls. 

The balls were given away as free with purchase and at experiential football events all over the country. We even left footballs in local parks because we knew people wouldn’t be able to resist playing with them. The promotion further established Mars as the unofficial supporter of English football and football fans.

The organisers of the British International Motor Show wanted to attract a wider audience that the usual petrol heads, so we re-branded their UK shows with an ATL campaign that focused on ‘feel, not steel’. The campaign achieved notoriety when one of our adds was debated in parliament, championed by columnist Brian Suel, and featured on Have I got News for You.

We teamed up with Cancer research to create an informative Sun Safety campaign for Nivea Sun that educated families on how to stay protected from harmful UV rays. Radio ads and animated digital ads performed by David Walliams ran throughout the summer months. The spots were weather sensitive and ran when temperature/UV levels reached 19c the media was thermaly activated. A huge national press, poster and digital outdoor campaign backed up the sun safe radio messages.

After taking on the challenge to better exploit JTB’s global brand guidelines, we created this simple but charming campaign to further entice potential visitors. So far the campaign has proved very effective and is still running now.

We targeted local high streets all over the UK to find women with naturally beautiful faces in a quest to find the ‘Dove Face in the Crowd’. The idea behind the campaign was to find women who exemplified the natural, soft caring qualities of Dove cleansing wipes. Real women were chosen from all over the country to compete to be the face of Dove. The campaign ran across all media channels and won multiple awards including a grand prix, platinum and several gold.

When Lucozade struck a license deal with the creators of Tomb Raider we took Lara Croft as inspiration and changed the name of Lucozade to Larazade for an award-winning on-pack and digital promotion. As part of the process Andy became one of only four people in the UK authorised to write dialogue for Lara. 

We created the Department of Health’s most successful recruitment piece to date with our ‘baby mailer'. A direct mail piece aimed at persuading current and trainee nurses to become qualified Health Visitors. We wanted the audience to keep the piece for as long as possible as a reminder to register. It worked, nobody wanted to put a baby in the bin and Nurses continued to register months after first receiving the mailer.

When Walkers produced Baked Bean flavour crisps for Comic Relief it fell to us to come up with a comedy giveaway that came free with multipacks. It could only be a Whoopee Cushion! As well as creating all the in-store POS, supporting promotional material and the on-pack design coms, we also redesigned the traditional whoopee cushion in three different sizes each with a uniquely shaped nozzle to create a wider range of funny farting sounds. 

This campaign for NS&I Growth Bonds rewarded the UK’s over 50’s with a genuine opportunity to save with the best interest rate on the market and their money safeguarded by HM Treasury. The campaign rolled out across all media from TV to digital poster sites, CRM and targeted digital media. All available bonds were sold within days of the campaign breaking.

Our new wave of educationally led Happy Meals were the spearhead of a global campaign designed to transform McDonalds original mantra of ‘no child leaves empty handed’ to a more modern, more socially and legislation-friendly form of‘no child leaves empty minded’. This helped instill a new philosophy in McD’s kids marketing and partnerships with licenses. It was no longer good enough to simply turn a character into a toy, now every item demanded a deeper level of innovation and more thought provoking reason to exist.

Brought a cardboard box to life

 This exercise in character development saw us bring to life an embodiment of the happy meal box. MR Happy was created to help bring any promotional usage of license characters into line with the new Happy Meal core values of inspiration and education. His role was to interact with licenses such as Shrek or Marvel in ways that promoted fun, discovery and creativity.

An extension of our role at Foreverbeta included work on several of the agency’s own enterprises. Most notable being the Happycado project where we worked with animators from the Peppa Pig series to create a new animation and book license for young children. This involved the full animation and publication of the three pilot episodes and accompanying books.

Our ‘Designed to deliver in the real world’ campaign was a long-running CRM imitative directed at both Hewlett-Packard’s internal sales force and the national network of trade dealerships. The aim was to present boring white boxes in fun, engaging ways that demonstrated the real world attributes of printers, copiers and fax machines. 

Tetley’s Kick for a Million was the first promotion in the UK to offer a million pound prize.  The promotion was so successful that it ran for several years and won multiple awards. The work spanned all channels from retail to radio and even event management.

Tackled the England Rugby Team

When Tetley’s Bitter became the official sponsor of the England Rugby team our ATL press and poster campaign captured the spirit of the side that went on to win the Rugby World Cup with Wilkinson’s famous drop kick.

Our award winning campaign for Skandia financial changed the rules of engagement in financial services advertising. We took interesting, ‘fresh-thinking’ examples of innovation and used them as metaphors for Skandia’s own innovative but faceless products and services. Plus, to achieve a higher direct response rate, every innovation we featured could be won by a legitimate request for further information. In effect every ad became a self-contained promotion.

We helped bring Orange’s vision of the future to life by promoting their forward-thinking partnerships with the Millennium Seed Bank, the Arrows Formula One and the Circ de Sole. Our work included a range of successful CRM campaigns, retail promotions and award-winning staff incentive programmes.We even became the voice and persona of Anna Nova, Orange's digital avatar.

Translated into 36 languages and printed in their millions, the bi-monthly comics we created for McDonalds became the most popular kids giveaways ever on the planet. The comics successfully targeted kids aged 5 to 10 with educational puzzles, games creative problem solving activities written into the storylines. The comic initiative ran for four years and reached millions of children all over the world.

When Taco Bell arrived in Manchester and the North West we helped introduce locals wary of ‘foreign food’ to a new, tasty alternative to their usual take-away choices. This press and poster campaign tapped into fun, colloquial language and local interest to help to dispel people’s inherent mistrust of new flavours and food types.

This simple but very effective national press, online and digital outdoor campaign for Nivea For Men Q10 Gel helped to break down men’s prejudices towards facial moisturising. The idea was to visually demonstrate the gel’s rehydrating properties in a straightforward and accessible way for men. The campaign achieved excellent standout and significant sales uplift.

For Virgin interactive we created a series of immersive Direct Mail packs that brought to life key features of the games. Our favourite was for the launch an 18 rated game called Kingpin. Its claim to fame was the graphic depiction of gunshot exit wounds, which we illustrated with a cunning die cut. The pack earned an award for most innovative DM and a complaint from the Home Office.

For Shell Helix lubricants we produced this global on-pack promotion. Aimed at motorsports fans. The prize was an exclusive track day with seven times F1 World Champion Michael Schumacher. To participate, customers had to purchase Helix and enter an on-line racetrack building competition. The racetracks were built with the help of an animated bulldozer in a program similar to Line Rider. Once the racetrack was built users could enhance it further by dragging and dropping landscape and structural features onto and around it.

Formula One track designers, race team technicians and drivers, including Michael Schumacher judged the tracks for their creativity and real track potential. The winners spent a weekend at the Ferrari test track being instructed by Michael. 

The campaign was promoted on-pack, in forecourts in almost all Shell’s global markets and online.

We helped create Europe’s largest txt promotion ever with McDonald’s as well as creating the online and mobile coms for this monstrously sized promotion, we were also responsible for all in-store and on-pack coms and content, including game mechanics.

Over the last few years we’ve worked on several major recruitment campaigns for the TDA and the Department of Education. The campaigns have revolved around a series of thought provoking emails and direct mail pieces. Each one bringing to life the rewards, challenges and inspirational aspects of it’s given subject. These campaigns have been both successful and personally satisfying.

This campaign for Rias Over 50s insurance researched extremely well with a sceptical, very hard-to-please target audience. The idea was to say thank you to the generation that brought so much fantastic popular culture to modern day society by offering them tailored insurance premiums that truly reflected their life experiences.

The brief from MBNA was to create a credit card that tied into Premier League football clubs and incentivised users with rewards related to the clubs they supported. Our solution was a card called ‘Turnstile’ – the card that gets you into your club. Users earned ‘match minutes’ which could be redeemed for ticket deals and special passes that gave them exclusive access to their team’s ground. Rewards included ticket offers, dressing room visits, ground tours and passes to special club events and training sessions. 

Our test campaign ran in local press, online and in football media. The test began with a few big clubs like Chelsea, Man U, Arsenal and Man city.

For Zurich Municipal we created a hard-hitting campaign that highlighted the many dangers that local authorities faced from litigation by the public. Alongside press ads, exhibition stands and DM we created a monthly newspaper that went to local councils. The newspaper headlined all the recent, successful and very costly, injury compensation claims made against local authorities.

Tackled the England Rugby Team

When Tetley’s Bitter became the official sponsor of the England Rugby team our ATL press and poster campaign captured the spirit of the side that went on to win the Rugby World Cup with Wilkinson’s famous drop kick.

When Unilever challenged us to raise the profile of their ice cream brands amongst European families, we generated a huge bank of activities and games based on popular kids trends. We made these accessible through a digital portal we called the Funky Freezer. The portal gave kids access to a huge bank of cool stuff to do based on popular trends and licenses. The Funky Freezer didn’t just exist online; every pack became a physical portal to fun.

For years one of the most popular birthday party venues for kids has been the local McDonald’s. This is especially true for Europe but it’s a surprisingly big deal in the UK too. So we redeveloped their birthday party programmes to include much more fun and interactivity. Every item in the toolkit from napkins to party hats incorporated games, activities and puzzles into the design.

When Knorr asked for a strategic campaign to help increase usage of stock cubes, we created a national sampling campaign that tapped into people’s growing concerns over food wastage. The communication was designed to feel like a charity appeal, a formula we’ve seen replicated several times since.

Russell Hobbs see their range of electronic devices as things integral to your everyday life, or more specifically the things at the heart of your home. So we created a social media, press and in-store campaign to promote this sentiment around their range of high-quality appliances.

The idea was to place Russell Hobbs New Illumina range at the heart of breakfast time by encouraging people to share their breakfast recipes, tips on how to have a happier breakfast, and funny or heart-warming breakfast stories with a community of breakfast lovers. Product information, competitions, social media tie-ins and user reviews were all included on the Russell Hobbs breakfast portal.