Tetley’s Kick for a Million was the first promotion in the UK to offer a million pound prize. The promotion was so successful that it ran for several years and won multiple awards. The work spanned all channels from retail to radio and even event management.
Tackled the England Rugby Team
When Tetley’s Bitter became the official sponsor of the England Rugby team our ATL press and poster campaign captured the spirit of the side that went on to win the Rugby World Cup with Wilkinson’s famous drop kick.