This integrated premium toy and online solution for Nesquik Cereal is just one example of the many product-led promotional initiatives we helped create for Cereal Partners Worldwide. First we worked alongside product designers to create a range of Code Breaker toys that were given away in cereal packs. From there we designed all the accompanying on-pack communication, advertising toolkits and an accompanying website that interacted with the toys, featured educational games and activities and tied-in with a global ad campaign.
The site was structured around an interactive storyline full of codes for kids to crack using the premium toys. Every code cracked unlocked new levels of rewarding content from screen savers to online mini-games. Once all the codes were cracked kids were also rewareded with an downloadble code breaker app.